Digital Marketing does not have a formula written in stone. And this becomes painfully clear when a company tries to do everything alone. Every day, new technologies emerge, new ways of impacting potential customers. And selling again to those who have already purchased from the brand before. It is precisely because of this dynamic that following trends. Without understanding how they work, can go wrong more than right.
And, in an attempt to save you from making a costly mistake. Here I will present the Digital Marketing trends for 2024. Yes, there are countless trends to keep an eye on. Does this mean you should apply them all? No! But knowing them is essential to be able to make good choices for your Marketing strategies. Are you ready to boost your sales this year?! Click ecommerce web development Dubai here.
1. User Experience at the center of everything
In recent years, Google has been making several updates to its algorithms to improve search results. Making it increasingly clear that SEO is very important. However, as important as optimizing content to achieve good positions and be found in search engines. Offering a User Experience (UX) of unparalleled quality.
Do you mean your Digital Marketing needs to:
- Be easy to navigate;
- Be light, to load quickly;
- Have really useful and understandable content for your target audience.
- I imagine you already understand what a website is that is easy to use and consumes little data when it loads quickly.
I think your question may revolve around the last point: “How to create useful content?”. To develop valuable content that adds to the lives of your visitors. By resolving doubts or practical day-to-day problems. The best ecommerce website design company Dubai here.
The basics and ask yourself:
- Who is my consumer?
- What does he want and need?
- Does he find the answers he is looking for in my company?
- Does my website work well, both on cell phones and on computers?
- Is it easy for him to navigate my website? Is the experience good?
- Would he buy my product or service?
- You don’t have to guess the answers to these questions (thankfully!).
Digital Marketing Trends Analysis
A quick analysis of your website or social media metrics can provide valuable information for improving your channels, products or services. Still, use your common sense and experience to do what you do best. Understand the scenario in which your business operates and further refine results that meet all the points presented above.
With ecommerce website design company near me at the center of everything. Your concern for the accessibility of your content is not limited to just the experience on your website or blog. But with the entire customer journey, from first contact to post-sales. Every ad you publish, every email sent in your E-mail Marketing campaign. Hence, everything needs to be clear, objective and useful! This trend has only gained strength. Showing that it is here to stay for many, many years in the future.
In fact, the intense competition promoted. By Digital Marketing shows us that it will continue to be an important point for the success of strategies. Just look at this data: 88% of online shoppers say they would not return to a website after having a bad experience. Just imagine the size of the lost opportunities this generates! On the other hand, great interaction between users. In fact, online platforms is what often determines conversion and loyalty!
2. Digital Marketing and Sales increasingly closer
Even though the Marketing and Sales teams already work in related areas. There has always been a certain segregation in the targeting of these two niches. I believe this will change for good soon. Because, in fact, it is already happening! Combining Marketing with Sales is a practice that has been standardized for a few years. But I have a strong feeling that there will be a real integration of these two sectors under a single area.
I imagine that these will soon stop being nicknames and will become an independent division. Supervised by a specific boss in this definitive merger. Besides, let’s keep an eye out to see what comes out of this Digital Marketing trend for 2024!